A new survey says Gen Z loves Apple, but isn’t sold on Apple Intelligence when it comes to new iPhone purchases. Still, analysts believe that young people will come around to Apple Intelligence eventually.
Jordan Hart
for Business Insider:
The tech giant made it clear the latest and upcoming iPhone models will be the best way to use its artificial intelligence software to its fullest capacity. However, AI isn’t a big selling point for young iPhone owners, according to a survey of 575 Morgan Stanley summer interns.
An overwhelming majority, or 93%, of the interns own iPhones, but only 4% of respondents said AI-powered features are a top priority when considering buying a new smartphone.
Still, it’s not bad news for Apple, analysts told Business Insider.
“It’s a long game,” said tech analyst Jacob Bourne at Emarketer, a sister company to BI.
Dan Ives, managing director and senior analyst at Wedbush Securities, is calling it a potential “golden upgrade cycle,” and Apple won’t need young Gen Zers to achieve its goal.
“AI will change the landscape, and Apple has a unique opportunity to own the consumer AI revolution,” Ives told BI.
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MacDailyNews Take: All of which means: get ready for a multi-year iPhone supercycle!
Interns: DO IT! Prost, everyone! 🍻🍻🍻
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