Consumer Intelligence Research Partners (CIRP) asks new iPhone buyers why they bought their new iPhone. Survey subjects provide an open-ended answer and CIRP codes their responses into several categories to find out what really compels new iPhone purchases.
Michael Levin and Josh Lowitz for CIRP:
For an obsolete phone, subjects indicate it’s just time to update a phone, or it has started to slow down with diminished performance. For a lost, broken, or stolen phone, in addition to completely inoperable phones, subjects could have a broken display or battery that refuses to hold a charge. Newest features means customers have a well-functioning phone, and seek the latest features, such as an improved camera, display, or processor.
About three-quarters of customers buy a new phone because of problems with their old phone – it’s either obsolete or has failed and needs to be replaced.
A much smaller share (18%) of customers report buying a new iPhone to take advantage of new features. We expect these are the customers that will line up at the Apple Store to buy the new iPhone 16 models on launch day, later in September.
MacDailyNews Take: As per “obsolete,” iOS 18 is compatible with these devices:
• iPhone 15
• iPhone 15 Plus
• iPhone 15 Pro
• iPhone 15 Pro Max
• iPhone 14
• iPhone 14 Plus
• iPhone 14 Pro
• iPhone 14 Pro Max
• iPhone 13
• iPhone 13 mini
• iPhone 13 Pro
• iPhone 13 Pro Max
• iPhone 12
• iPhone 12 mini
• iPhone 12 Pro
• iPhone 12 Pro Max
• iPhone 11
• iPhone 11 Pro
• iPhone 11 Pro Max
• iPhone XS
• iPhone XS Max
• iPhone XR
• iPhone SE (2nd generation or later)
BUT – big Kardashian-sized but – Apple Intelligence is only compatible with iPhone 15 Pro, iPhone 15 Pro Max, and later – all other iPhones currently out there are “obsolete” in terms of Apple Intelligence. Hence why many analysts are expecting a multi-year iPhone upgrade supercycle to kick off later this month!
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