Despite debuting its “copied from Apple” Pixel phones eight years ago, according to Statista Consumer Insights, Google remains a niche player in the smartphone market to this day, with less than 5% of cellphone users willing to pay for the pleasure of being tracked by Google and sold to the highest bidder. Naturally, Google is desperate to rope in as many suckers as possible for their pretend iPhones before the next generation of the real thing arrives from Apple, whose iPhone holds upwards of 60% of the American smartphone market.
With its hardware event on Tuesday, Alphabet Inc.’s Google is trying to outshine Apple’s annual iPhone launch — and is letting longtime executive Rick Osterloh take center stage.
Osterloh, the former president of Motorola who joined Google in 2016, will helm the first major product launch after the company this year unified under his leadership the teams developing hardware and the Android operating system.
Google has invested heavily in its Pixel line, including designing its own chip, sponsoring NBA playoffs games and handing devices to superstar players like Giannis Antetokounmpo. And yet, it continues to trail Apple at the high end of the market.
Android partner Samsung Electronics Co. has locked up much of the rest of that segment in the US, leaving little room for insurgents, even ones as influential as Google.
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MacDailyNews Take: Good luck with that, Google.
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