Under the Digital Markets Act (DMA), iPhone users in the European Union can now access third-party app stores.
Like Apple’s App Store, alternative app marketplaces allow for easy access to a wider world of apps, but instead of the apps going through Apple’s App Review process, the apps on these third-party marketplaces have to go through a notarization process to ensure they meet some “baseline platform integrity standards,” Apple says — like being malware-free. However, each store can review and approve apps according to its own policies. The stores are also responsible for any matters relating to support and refunds, not Apple.
To run an alternative app marketplace, developers must accept Apple’s alternative business terms for DMA-compliant apps in the EU. This includes paying a new Core Technology Fee of €0.50 for each first annual install of their marketplace app, even before the threshold of 1 million installs is met, which is the bar for other EU apps distributed under Apple’s DMA business terms.
MacDailyNews Take: As we wrote in December 2022:
Those who want safety, security, and privacy will stick to Apple’s App Store, but a single point of control is always a danger, especially when it comes to capricious censorship (see: pre-Musk Twitter, Apple’s App Store in China, etc.).
iPhone and iPad users must, like Mac users, have the ability to install third-party apps; even if they never do, for it will keep Apple honest. The ability to ban an app loses all power when it’s simply available in another App Store.
These moves, including removing the mandate to use WebKit, Apple’s Safari browsing engine, in third-party browsers ,will greatly reduce, if not eliminate, the threat of anti-trust actions against Apple for the foreseeable future.
Also, expect Gatekeeper to come to iOS and iPadOS from macOS.
Yes, Apple’s App Store revenue will take a hit, but there are new products for new markets on deck (AR/VR headsets, AR glasses, Apple Car, etc.) that will more than make up for any loss of App Store exclusivity.
MacDailyNews Note: Here are some of the third-party app stores that iPhone users in the EU can try today:
• Aptoide
• Mobivention marketplace
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